• Bureau of Education and Communication provides creative design and production services that facilitate a variety of promotional, marketing, and public awareness campaigns. The bureau helps educate and inform consumers about department activities through brochures and other print publications, graphic presentations, television and radio projects, and social media.
• Bureau of Seafood and Agriculture Marketing works to enhance cooperation among producers, buyers, retailers, food editors, and the public in the promotion and marketing of Florida seafood and agricultural products.
• Bureau of State Farmers Markets assists in the marketing of farm products by providing modern marketing facilities necessary to move farm products from the farm to the consumer. There are twelve State Farmers Markets that offer attendant services such as produce refrigeration, truck weigh scales, packing houses, coolers, offices, farm supply, restaurants, and produce brokerage sales.
• Bureau of Strategic Development provides research and analysis to assist agricultural producers in developing markets around the globe. The bureau provides operational oversight and guidance on a variety of topics with the objective of optimizing internal performance, strengthening outputs, and enhancing overall understanding. Bureau staff analyze historical and trend analysis, database development and management, weather and adverse impact, global production, and other data, as well as conducting business and consumer surveys and focus groups.
• The Trade Development Section serves as primary department liaison for state/federal cooperative programs. The office develops executive trade mission recommendations and implements mission plans, and provides assessment reports outlining recommended trade events and their anticipated impacts.
• The Industry Relations Section recruits and retains Fresh From Florida members. Staff creates partnerships with industry representatives and assists in cooperative branding/ marketing efforts, as well as developing programs that broaden the reach of the Fresh From Florida brand.

During Fiscal Year 2019-2020, the division conducted numerous campaigns promoting Florida commodities through various types of media, retail activations, and trade shows. The multi-media, multi-state campaigns have promoted awareness of Florida agriculture resulting in tens of millions of consumer impressions. Combined, the division's marketing teams have conducted 49 campaigns, 1,476 events, and supported 120 different Fresh From Florida products. The division worked with 39 retail partners and had more than 9,565 stores worldwide generate $136 million in additional revenue for farmers.

Division of Marketing and Development, 850-617-7300

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